CONNECT TO LIFE
Intel asked Elements to create an eye-catching experience for their prime location at CES. The theme “connect to life” introduced the next level of Intel processors as the “engine of performance.” Interactive exploration of natural environments and technology was enabled by the seamless experience that Intel products provide. An array of interactive screens showcasing dynamic imagery emerged to feature the Intel Processor Suite, Internet of Things, Social Media, and Beautiful Things.
OUR ROLE
Concept development
Visual design
Concept development
Visual design
Cellular objects float organically around the screen and can be rotated, squished, and poked, creating new imagery to burst through membranes and continue to the next screen, each showing a new connected environment.
With a four-sided cube, environmental interactive backdrops, and some tricky programming, visual elements of the interactive piece travel around the cube and backdrops in a way that ties the experience together and encourages people to mix and move around the space. The exhibit showcases Intel Computer Chip Dies as the objects that travel between screens.
